Built for Your Industry
Reja is used by companies in FMCG, beverages, agriculture, and pharmaceuticals to manage their field sales, distribution, and merchandising operations.
Add Fuel Governance to Any Distribution Model
For organizations with own stations or partner stations, Reja links fuel requests, disbursement, odometer capture, approvals, and analytics in one flow.
Fuel Request Flow
Fuel Dashboard
FMCG & Consumer Goods
Fast-moving consumer goods distribution
FMCG companies need speed and coverage. Your sales teams visit dozens of retail outlets daily, taking orders, checking shelves, and ensuring products are available where consumers expect them. Reja handles the entire workflow.
FMCG & Consumer Goods Dashboard
Challenges
- Managing hundreds of retail outlets across multiple territories
- Ensuring consistent merchandising and shelf availability
- Processing high volumes of orders daily without errors
- Tracking sales rep performance across large field teams
- Running promotional campaigns and measuring their impact
How Reja Helps
- Fast order capture with product catalog and customer pricing
- Merchandising audits with shelf photos and planogram checks
- Territory management with coverage tracking
- Promotional campaign setup and performance tracking
- Real-time sales dashboards by territory, agent, and product
- Van sales and direct store delivery workflows
Beverage Distribution
Beer, soft drinks, water, and specialty beverages
Beverage distributors operate complex logistics with route-based delivery, cooler management, and volume-driven pricing. Reja connects your sales reps, warehouse, and delivery teams into one flow.
Beverage Distribution Dashboard
Challenges
- Coordinating pre-sell and van-sell operations
- Managing cooler placement and condition monitoring
- Volume-based pricing and trade promotions
- Route optimization for delivery efficiency
- Tracking empties, returns, and deposit management
How Reja Helps
- Pre-sell order capture with next-day delivery scheduling
- Van sales with mobile invoicing and payment collection
- Cooler tracking and condition audit forms
- Volume discount and trade deal configuration
- Route planning and delivery tracking
- Returns and deposit management
Agriculture & Agri-Inputs
Seeds, fertilizers, chemicals, and farm supplies
Agricultural sales teams cover large rural territories, visiting farms and agro-dealers. Connectivity is often poor, visits are spread far apart, and seasonal cycles drive demand. Reja is built for these conditions.
Agriculture & Agri-Inputs Dashboard
Challenges
- Working in areas with poor or no internet connectivity
- Covering large rural territories with few agents
- Seasonal demand patterns requiring flexible planning
- Tracking field demonstrations and farmer engagement
- Managing credit sales with agro-dealer payment cycles
How Reja Helps
- Full offline capability for rural areas
- GPS-verified visit logging for large territory coverage
- Custom forms for crop assessments and field demos
- Seasonal pricing and campaign management
- Credit limit tracking and payment collection
- Territory heatmaps for coverage analysis
Pharmaceutical & Healthcare
Pharma sales, medical devices, and healthcare supplies
Pharma sales reps visit hospitals, clinics, and pharmacies with strict compliance requirements. Visit documentation, detailing activity, and sample tracking need structured data capture.
Pharmaceutical & Healthcare Dashboard
Challenges
- Documenting every visit for regulatory compliance
- Tracking product detailing and sample distribution
- Managing relationships with healthcare professionals
- Complex territory structures with multiple rep types
- Reporting on visit frequency and call plan adherence
How Reja Helps
- Detailed visit logging with structured call reports
- Sample tracking and distribution management
- HCP relationship management and contact history
- Call plan adherence monitoring and reporting
- Custom forms for detailing activities
- Compliance-ready visit documentation and audit trails
Works Across Any Distribution Model
Whether your teams pre-sell, van-sell, or take orders for warehouse delivery, Reja adapts to your workflow.
Pre-Sell
Pre-Sell
Sales reps visit customers, capture orders, and orders are fulfilled from a warehouse or depot the next day.
Van Sales
Van Sales
Agents carry stock in their van, sell and deliver on the spot, and reconcile inventory at the end of the day.
Hybrid Models
Hybrid Models
Combine pre-sell and van-sell workflows. Different teams, different routes, one unified platform.
Bring Visibility to Your Field Sales Operation
Reja helps distributors and sales organizations run faster, more organized field operations. See how it works for your team.