About Reja
We build for the people
who keep shelves full.
Our story
Reja started in Nairobi with one question: why do distributors still find out what happened in the field a day late? We build the tools that close that gap — for the rep at the counter, the driver on the road and the manager who has to make the call.
- Founded
- 2023
- Headquarters
- Nairobi, Kenya
- Focus
- Field sales & distribution
How we got here.
- 2023FoundedStarted to fix field visibility for East African distributors.
- 2024Platform launchMobile app, dashboard, offline sync and orders.
- 2024Beyond FMCGBeverage, agri-input and pharma workflows.
- 2025Van sales & analyticsVan reconciliation, territories and deeper reporting.
- 2026Planning & fleetRoute planning, live fleet and customer stock intelligence.
What we hold ourselves to.
01ClarityIf teams can see what is happening, they make better calls. We apply that inside Reja too.
02Speed in the fieldFast screens and quick sync, because reps work on the move and often on 3G.
03ReliabilityOffline-first by design. Pending work stays visible until the server confirms it.
04SimplicityComplex operations deserve simple tools: the quick order, the one-tap check-in.
05Listen to the fieldWe build with the reps, drivers and managers who use Reja every day.
06Keep shippingSteady improvements, every week. Our customers grow and the platform grows with them.
See it with
your own routes.
A 30-minute walkthrough built around how your team actually sells.