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Features

Everything,
in one place.

The full catalogue, grouped by the job it does. Every module shares the same customers, orders and ledger.

What sets Reja apart.

Built for how distribution really works here — patchy signal, mobile money, and shelves you can’t see from the office.

01Offline-firstOrders, visits and forms keep working with no signal. Pending work stays visible until the server confirms it.See the details →
02M-PESA, reconciledSTK push at the counter, matched to the order, with failed, expired and unmatched payments flagged for finance.See the details →
03Customer stock intelligenceShelf counts on every visit reveal stock-outs, expiry risk and days-of-stock — kept separate from what you delivered.See the details →
Customers sitting outside a roadside shop in rural Kenya

Part 1 of 3

Sell

Everything that happens at the counter.

01

Field Sales Execution

Everything your sales agents need to sell effectively in the field.

4 capabilities · 29 features

Order Capture

  • Browse product catalog with images and pricing
  • Apply customer-specific price lists automatically
  • Volume discounts and promotion pricing at checkout
  • Order templates for repeat customers
  • Split orders and backorder handling
  • Order notes and special instructions
  • Order history and reorder from previous orders
  • Real-time order status tracking

Visit Tracking

  • GPS-verified check-in and check-out
  • Automatic visit duration tracking
  • Visit notes, photos, and attachments
  • Follow-up task creation during visits
  • Planned vs actual visit tracking
  • Visit frequency compliance reporting
  • Missed visit alerts for managers

Customer Management

  • Detailed customer profiles with contact info
  • Order history and spending patterns
  • Visit history and last visit date
  • Credit limits and payment terms
  • Customer segmentation and tagging
  • Customer location on map
  • Customer notes and preferences

Product Catalog

  • Product images and descriptions
  • Category-based browsing and search
  • Stock availability indicators
  • Product information sheets
  • Barcode scanning support
  • Product variants and sizes
  • New product highlights
02

Pricing & Promotions

Flexible pricing rules and promotional campaigns that apply automatically.

3 capabilities · 18 features

Price Lists

  • Multiple price lists per organization
  • Customer-specific pricing
  • Regional pricing variations
  • Volume-based pricing tiers
  • Time-limited pricing
  • Price list assignment rules

Promotions & Trade Deals

  • Promotional campaign management
  • Buy X Get Y promotions
  • Percentage and flat discounts
  • Campaign scheduling and duration
  • Promotion visibility in agent app
  • Campaign performance analytics

Targets & Incentives

  • Sales targets by agent, team, or territory
  • Product-specific targets
  • Daily, weekly, and monthly tracking
  • Real-time progress visibility
  • Leaderboard for team motivation
  • Incentive calculation support
03

Merchandising & Data Collection

Capture structured field data — merchandising audits, surveys, and more.

3 capabilities · 22 features

Merchandising

  • In-visit shelf photo capture
  • Planogram compliance checks
  • Competitor product tracking
  • Shelf share estimation
  • Merchandising task checklists
  • Photo gallery review for managers
  • Merchandising scorecards

Customer Stock Intelligence

  • Account-level product stock counts during visits
  • Visit counts remain distinct from delivered quantities
  • Previous-count history and guided recounts
  • Out-of-stock, expiry, batch, and evidence capture
  • Barcode product lookup and offline submission
  • Product velocity and estimated days-of-stock trends
  • Account, product, visit, and representative drill-downs
  • Configurable required and optional visit captures

Dynamic Forms & Surveys

  • Drag-and-drop form builder
  • Text, number, dropdown, checkbox fields
  • Photo and signature capture
  • Conditional logic and branching
  • Offline form submission
  • Form completion tracking
  • Export form data to spreadsheets
04

Customer Commerce

Extend the sales conversation beyond a visit with a branded online buying experience.

3 capabilities · 11 features

Customer Storefront

  • Branded, mobile-friendly product catalogue
  • Customer account sign-in and order placement
  • Inventory-aware product availability
  • Product imagery and account-specific pricing

Campaigns & Stories

  • Scheduled promotional campaigns and media
  • Entry experiences and side placements
  • Offers linked to products for quick ordering
  • Campaign performance within analytics

One Commercial Flow

  • Field visits and storefront orders share the same customer context
  • Orders continue into fulfillment and customer communication
  • Public marketing can introduce the brand before sign-in
A boda boda rider carrying goods and a passenger along a busy road

Part 2 of 3

Deliver

From confirmed order to proof at the door.

05

Route & Territory Operations

Plan routes, manage territories, and ensure complete field coverage.

3 capabilities · 20 features

Route Planning

  • Optimized daily route sequences
  • Turn-by-turn navigation integration
  • Visit completion progress tracking
  • Unplanned stop capability
  • Route history and compliance scoring
  • Multi-day route planning

Territory Management

  • Define territories by geography
  • Assign agents to territories
  • Customer-to-territory mapping
  • Coverage gap identification
  • Territory performance comparison
  • Territory reassignment tools
  • Customer-location clusters from eligible field visits
  • Reviewed, audited customer pin corrections

Visit Scheduling

  • Visit frequency rules per customer
  • Weekly and monthly visit plans
  • Schedule optimization
  • Calendar view of upcoming visits
  • Schedule compliance tracking
  • Automatic reminder notifications
06

Distribution & Delivery

Manage the full order lifecycle from placement to doorstep delivery.

5 capabilities · 35 features

Delivery Management

  • Order dispatch and assignment
  • Delivery route optimization
  • Real-time delivery tracking
  • Public customer tracking links
  • Dispatched, arrived, and completed customer alerts with grouped stop support
  • Proof of delivery with photos
  • Partial delivery handling
  • Delivery exception management
  • Return and rejection processing

Planning & Dispatch

  • Route optimization with road geometry
  • Draft routes and scheduled planning batches
  • Readiness findings before approval and dispatch
  • Bulk route actions and partial batch dispatch
  • Driver acknowledgement and planned-start alerts
  • Route changes with revision and audit history

Live Fleet & Rescue

  • Operations map with vehicle position, route progress, and next stop
  • Corridor monitoring and deviation alerts
  • Driver distress requests with location context
  • Operator-selected rescue responders and mobile acceptance
  • Paused routes retain progress during rescue response

Inventory & Stock

  • Multi-warehouse inventory tracking
  • Van stock management and loading
  • Daily van reconciliation
  • Stock transfer between locations
  • Low stock alerts and thresholds
  • Stock movement audit trail
  • Inventory count and adjustment

Payments & Collections

  • Cash and M-PESA payment collection
  • STK push request initiation
  • Payment intent status tracking
  • Outstanding balance visibility
  • Payment history per customer
  • Daily cash reconciliation
  • M-PESA unmatched confirmation reconciliation
  • Credit limit enforcement
07

Fuel & Fleet Control

Capture fuel with policy controls, approvals, and evidence to protect fleet margins.

3 capabilities · 18 features

Fuel Requests & Disbursement

  • Rep-initiated or attendant-assisted fueling flows
  • Station-based disbursement with assigned attendants
  • Fuel type, liters, and unit price capture
  • Route and van-sale context tagging per request
  • Driver confirmation after attendant submission
  • Self-request and self-disburse prevention controls

Odometer & Evidence Capture

  • Odometer before/after reading capture
  • Optional remaining fuel capture before/after
  • Configurable mandatory photo evidence steps
  • Pump, odometer, receipt, and vehicle photo support
  • Guided capture flow to enforce data quality
  • Per-transaction data completeness validation

Approvals, Audit & Analytics

  • Manager approval queue for self-service flows
  • Dispute and rejection workflow with notes
  • Full audit trail of actor, action, and timestamp
  • Fuel spend by van, user, station, and period
  • Mileage efficiency analysis (cost/km and km/l)
  • Anomaly flags for price and odometer jumps
Cashiers serving customers at a supermarket checkout

Part 3 of 3

Run the business

See it, measure it, trust it.

08

Analytics & Reporting

Real-time dashboards, custom reports, and data exports to run your operation.

5 capabilities · 35 features

Sales Analytics

  • Sales by agent, territory, and product
  • Trend analysis and period comparison
  • Top and bottom performer identification
  • Revenue pipeline visualization
  • Average order value tracking
  • Sales velocity metrics

Operational Dashboards

  • Live agent activity monitoring
  • Separate agent-location and vehicle-fleet maps
  • Visit and order counts in real time
  • Delivery status overview
  • Coverage and compliance metrics
  • Custom dashboard widgets

Forms & Customer Stock Insights

  • Form-specific insights and analytics widgets
  • Submission drill-downs from dashboard widgets
  • Customer stock trends and stock-out frequency
  • Expiry risk, depletion velocity, and days-of-stock estimates
  • Account, product, visit, and rep drill-downs

Reports & Exports

  • Pre-built report templates
  • Custom report builder
  • Scheduled recurring reports
  • Export to Excel and PDF
  • Email delivery of reports
  • Report sharing and permissions

Alerts & Notifications

  • Customer-facing order and delivery notifications
  • Server-backed mobile notification history with deep links
  • Route assignment, change, rescue, and corridor alerts
  • Per-event SMS and email controls
  • Template preview and test send
  • Notification usage and billing visibility
  • Large order notifications
  • Missed visit alerts
  • Delivery exception alerts
  • Agent offline notifications
  • Low stock warnings
  • Custom alert rules
09

Platform & Mobile

Built for the realities of field work — offline support, mobile-first, and configurable.

3 capabilities · 18 features

Offline-First

  • Full offline order capture
  • Offline visit logging and forms
  • Local data storage on device
  • Automatic background sync
  • Conflict resolution handling
  • Visible pending sync and retry states

Mobile App

  • Native Android and iOS apps
  • Optimized for field use
  • Fast performance on low-end devices
  • Push notification support
  • Biometric login
  • Automatic updates

Configuration

  • Role-based access control
  • Customizable workflows
  • Organization-level settings
  • Multi-organization support
  • Integration via APIs and webhooks
  • Audit trail for all changes
10

AI CapabilitiesBeta

Pilot AI features for smarter field execution, enabled only by request.

1 capabilities · 10 features

Request beta access

AI Add-On (On Request)

  • AI account briefs: highlights risks, trends, and next-best actions
  • Image intelligence: analyze shelf, signage, and field photos
  • Suggested actions for reps based on account activity patterns
  • Auto-generated performance summaries for managers
  • AI access is not enabled by default
  • Activation requires a separate agreement/addendum
  • Available as a paid commercial add-on
  • Scope and rollout are defined per organization
  • Feature availability depends on approved use case
  • Contact Reja to request enablement

See it with
your own routes.

A 30-minute walkthrough built around how your team actually sells.

Book a demoStart a free pilot