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Reja
Field Sales & Distribution Platform

Run your field sales and deliveries in one platform

Track reps, manage orders, optimize routes, and collect payments all in real time.

Offline mobile executionRoute and geofence controlOrders to payments in one flow

Built for distributors, wholesalers, and field teams operating in real-world conditions, even offline.

Reja Mobile App screenshot

Reja Mobile App

reja.africa/dashboard

Main analytics dashboard

0

Connected system from visit to payment

0/7

Offline-first mobile execution

0%

Route and visit activity visibility

0

Manual re-entry between field and office

Built with real field teamsCurrently onboarding distribution partnersDesigned for real-world operations
Why Teams Switch

Most distribution teams are running blind

When sales reporting, order capture, and delivery operations live in different tools, leaders lose operational control.

Common operating gaps

Sales reps report on WhatsApp
Orders are tracked in spreadsheets
Deliveries are managed separately
Collections are reconciled after the fact
Managers get end-of-day reports, not live visibility
Result: missed deliveries, slow decisions, and revenue leakage

Reja connects sales, orders, delivery, payments, and reporting so decisions are based on live field reality.

Solution

Reja brings everything into one system

Sales to delivery to payment stays connected, so execution and reporting never break.

SalesOrdersDeliveryPaymentReporting
Product Showcase

See Reja In Action

Real workflows from the mobile app and manager dashboard — designed to be fast and intuitive.

MOBILE: Rep placing a customer order — product catalog, quantities, customer pricing applied screenshot

MOBILE: Rep placing a customer order — product catalog, quantities, customer pricing applied

Order Capture

Place Orders in Under 60 Seconds

Reps browse the product catalog, select items, see customer-specific pricing applied automatically, and submit — all from one screen. No paperwork, no re-entry. Managers see the order arrive on their dashboard instantly.

reja.africa/dashboard/orders

DASHBOARD: Live order feed — new orders appear instantly as reps submit from the field

Visit Tracking

Track Every Visit in Real Time

Reps check in with a single tap — GPS-verified, timestamped, with duration tracking. Add notes, capture photos, create follow-up tasks. Managers see who's in the field, where they are, and how many visits they've completed.

reja.africa/dashboard/activity

DASHBOARD: Live agent map — see who is in the field, visit counts, and current location

MOBILE: GPS-verified visit check-in with notes, photos, and follow-up tasks screenshot

MOBILE: GPS-verified visit check-in with notes, photos, and follow-up tasks

MOBILE: Today's route with optimized stop sequence, navigation, and progress screenshot

MOBILE: Today's route with optimized stop sequence, navigation, and progress

Route & Delivery

Plan Routes, Track Deliveries

Operations teams build optimized routes, assign drivers, and track every stop in real time. Delivery proof — photos, signatures, timestamps — flows back to the dashboard automatically. Exceptions are flagged before they become problems.

reja.africa/dashboard/deliveries

DASHBOARD: Delivery operations — planned vs completed stops, exceptions, proof of delivery

Analytics

Measure What Matters

Real-time analytics across sales, operations, and team performance. Territory heatmaps, agent leaderboards, trend analysis, and revenue tracking — all updated live. Reps see their own targets and progress on mobile.

reja.africa/dashboard/analytics

DASHBOARD: Sales analytics — revenue by territory, agent leaderboards, trend analysis

MOBILE: Rep's daily targets, progress bars, and leaderboard position screenshot

MOBILE: Rep's daily targets, progress bars, and leaderboard position

Outcome-Based Features

Key Benefits Your Team Feels Daily

Practical wins your team gets from day one in the field.

Live

rep visibility

Know where your reps are at all times

Track movement, visits, and field activity in real time.

Higher

delivery completion

Never miss a delivery again

Plan routes, track completion, share live tracking links, and capture proof at every stop.

Clear

fuel accountability

Control fuel usage by van and route

Capture odometer, liters, and supporting photos to monitor efficiency and fraud risk.

Faster

order capture

Capture every order instantly

No paperwork, no delays, and no waiting for end-of-day entry.

Lower

reconciliation leakage

Collect faster and reconcile cleanly

Run cash and M-PESA collection in one workflow, then track failed, expired, and unmatched digital requests before they become losses.

Lower

downtime impact

Work even without internet

Offline mode keeps field teams productive in real-world conditions.

Key Workflows

From Field Activity to Business Outcomes

Connected workflows that run your commercial operation end to end.

Field Sales Execution

Reps check in, capture visit outcomes, and place customer orders from one mobile flow.

  • Visit + order in one flow
  • Price lists and promotions applied automatically
  • Faster conversion at point of visit

Business impact: Increase rep productivity and reduce missed order capture.

MOBILE: Rep placing an order — catalog, quantities, customer pricing screenshot

MOBILE: Rep placing an order — catalog, quantities, customer pricing

DASHBOARD: Live order feed with agent, customer, amount, status

Route & Delivery Operations

Operations teams assign and optimize routes, then track completion and proof in real time.

  • Planned vs completed stops
  • Geofence-aware execution
  • Public customer tracking links and proof of delivery

Business impact: Raise delivery completion and reduce costly exceptions.

MOBILE: Driver following optimized route with stop-by-stop navigation screenshot

MOBILE: Driver following optimized route with stop-by-stop navigation

DASHBOARD: Route map — planned vs completed stops, delivery proof

Van Sales & Reconciliation

Load van stock, sell in the field, collect payments, and close the day with reconciliation.

  • Stock load and movement control
  • Cash and digital payment capture
  • Variance visibility at close of day

Business impact: Control stock movement and close the day with confidence.

MOBILE: Van stock — loaded items, sold quantities, remaining inventory screenshot

MOBILE: Van stock — loaded items, sold quantities, remaining inventory

DASHBOARD: Van reconciliation — expected vs actual stock and cash

Fuel Operations & Control

Run attendant-assisted or self-service fueling with approvals, photo evidence, and odometer capture.

  • Fuel requests, disbursement, and rep confirmation
  • Station pricing and cost controls
  • Audit trail with photos and approval history

Business impact: Reduce fuel leakage and improve fleet cost visibility per route and van.

MOBILE: Fuel request — liters, odometer, photo evidence screenshot

MOBILE: Fuel request — liters, odometer, photo evidence

DASHBOARD: Fuel operations — requests, station activity, efficiency trends

Collections, Payments & Reconciliation

Run cash and M-PESA collection from the same operating flow, then reconcile digital confirmations without leaving the platform.

  • Cash and M-PESA collection modes
  • STK push requests and payment intent tracking
  • Finance reconciliation and exception visibility

Business impact: Improve collection discipline, reduce manual reconciliation, and close revenue leaks faster.

MOBILE: Agent performance — targets, commissions, leaderboards screenshot

MOBILE: Agent performance — targets, commissions, leaderboards

DASHBOARD: Performance analytics — revenue, collections, agent ROI

Value by Role

Each team gets what it needs to execute better and report with confidence.

Sales Reps

Pain: Too much admin work between visits and order capture

With Reja: One mobile workflow to check in, take orders, capture forms, and continue offline

Operations Managers

Pain: No single view of route completion, delays, and field exceptions

With Reja: Live route, geofence, customer tracking-link, and proof-backed execution visibility

Finance & Leadership

Pain: Revenue, collections, and team performance are tracked in separate reports

With Reja: Connected analytics from visit to order to payment, with digital payment exceptions and reconciliation in one place

Commercial Directors

Pain: Hard to spot account decline or coach teams with confidence

With Reja: Account health, product opportunities, and rep performance in one view

How Reja Works in Your Business

A simple end-to-end workflow from field action to leadership reporting.

1
MOBILE: GPS check-in at customer location with timestamp screenshot

MOBILE: GPS check-in at customer location with timestamp

Rep visits account

Check in, capture outcomes, and record needs on mobile.

2
MOBILE: Order screen — product list, quantities, totals screenshot

MOBILE: Order screen — product list, quantities, totals

Order is placed instantly

Products, pricing, promotions, and quantities are captured in one flow.

3

DASHBOARD: Route planner with optimized stop sequence

Delivery is planned and dispatched

Operations sequence stops and assign execution with route visibility.

4

DASHBOARD: Fuel request queue with manager approval controls

Fuel events are controlled and verified

Requests, station disbursement, odometer readings, and evidence are captured with approvals.

5
MOBILE: Payment capture — cash, mobile money, check details screenshot

MOBILE: Payment capture — cash, mobile money, check details

Payment is collected and tracked

Cash and digital collections are logged against customer balances.

6

DASHBOARD: Live organization overview with real-time KPIs

Managers see live performance

Revenue, completion, and risk signals are visible for fast action.

Product Walkthrough

Watch a 2-minute Reja demo

See how reps log visits, create orders, execute routes, and capture payments in one workflow.

Main analytics dashboard

Demo video available on request

We tailor the walkthrough to your workflow.

Not Just a CRM. Not Just a Delivery Tool.

Built for Real Field Conditions

Offline-first mobile execution and operational controls make Reja practical for day-to-day field work.

One System Across Teams

Sales, operations, van teams, and finance all work from one workflow instead of disconnected tools.

Execution + Governance

Geofence checks, role controls, and proof-backed actions improve quality and reduce operational leakage.

Connects With Your Existing Tools

SAP
QuickBooks
Xero
Salesforce
M-Pesa
Google Maps
Slack
Custom ERP

Best Fit for Field-Heavy B2B Teams

Reja is ideal for businesses that manage field reps, deliveries, inventory movement, and collections.

Company stage

Growing to enterprise distribution operations

Team model

Field reps, delivery teams, dispatch, and finance

Operating reality

Multi-branch, route-based, with offline field conditions

Industry

FMCG Distributors

Industry

Pharma Distribution Teams

Industry

Beverage & Consumer Goods

Industry

Multi-Branch Wholesalers

Industry

Agri-input Distribution Networks

Industry

Route-Based Field Sales Organizations

Packaging

Scale by Workflow, Not Tool Sprawl

Start with Sales Core, then add logistics, van operations, analytics, and AI as your operation grows.

AI Assistant (Beta)

Available by Request

Get account briefs, rep coaching prompts, and image intelligence with enterprise rollout controls and commercial add-on terms.

Transform Your Workflow

Ready to run your full field operation in one platform?

See Reja with your real workflow: visits, orders, routes, payments, and performance.